CHALLENGES AND STRATEGIES TO ENHANCE COLLEGE STUDENTS' INNOVATION AND ENTREPRENEURSHIP IN CHINA

In recent years, driven by the wave of innovation and entrepreneurship, universities have increasingly focused on fostering college students' innovative undertakings. However, the development of innovation and entrepreneurship education in China began relatively late and still exhibits numerous shortcomings. College students' awareness of innovation and entrepreneurship remains weak, their innovative and entrepreneurial capabilities are underdeveloped, and the scarcity of qualified teaching resources continues to be a significant barrier to progress in this field. These factors collectively hinder the advancement of innovation and entrepreneurship among college students. This paper employs the interview method, selecting three representative college students from local universities to explore the current state of innovation and entrepreneurship from multiple perspectives, including the students themselves, society, family, and government. Using ATLAS.ti software, the study analyzes internal and external factors and proposes targeted strategies to effectively enhance college students' innovation and entrepreneurial capabilities. KEYWORDS: Current Situation of Innovation and Entrepreneurship, College Students, Influencing Factors, Countermeasures