Digitization and Virtualization of Wood Products for Its Commercial Use

Augmented reality (AR) offers several advantages in the commercialization of wood products, increasing both the efficiency and the attractiveness of the process of presenting and selling them. The digitization and virtualization of wood features/products for the purpose of their economic valorization represent a significant advance in technology and its application in traditional industries such as wood processing and trade. We present a concrete process of digitization and virtualization of wood features through AR for the purpose of its commercial valorization. Three methods of object scanning are tested: convergent photogrammetry, LiDAR scanning using an iPhone, and handheld scanners. Wood samples with different textures, shapes, and surface properties were used for the research, while each method was tested on a trio of models. The methods showed specific limitations: convergent photogrammetry is time-consuming and prone to human error, LiDAR iPhone scanning provides lower output quality and struggles with reflective surfaces, while handheld scanners are expensive and require additional tools for capturing color. Convergent photogrammetry was evaluated as the optimal and available method for the widest range of users. The 3D models were integrated into the Virtual Wood Market application, created in the Unreal Engine environment. The use of augmented reality in wood product commercialization offers significant benefits, including enhanced material efficiency, improved design and fabrication processes, better supply chain management, and increased customer engagement. These advantages can lead to more sustainable practices and higher customer satisfaction, ultimately driving the success of wood product commercialization.