Does green HR management attention foster sustainability? A quantile-based analysis

This study investigates the role of Green Human Resource Management (HRM) attention in fostering corporate sustainability. By using a quantile regression (QR) model, I explore Green HRM both as an aggregate measure and across three levels such as operational, managerial, and strategic to provide nuanced insights into how these practices influence sustainability under varying market conditions. The findings reveal that Green HRM attention enhances sustainability at higher quantiles (0.75 to 0.95), underscoring its effectiveness during bullish market phases. Notably, operational-level Green HRM has a significant impact at lower quantiles (0.2), reflecting its relevance during unfavorable market conditions. Managerial-level practices drive sustainability at the 0.95 quantile, while strategic-level efforts show no statistically significant impact across quantiles. These results highlight the importance of tailoring Green HRM strategies to specific market contexts. This study contributes to the literature by offering a quantile-based perspective on Green HRM practices and demonstrating how targeted HR efforts can improve sustainability performance under different market dynamics. Practical implications include the need for adaptive Green HRM strategies and resource allocation to align with shifting market conditions for long-term corporate sustainability.