NAVIGATING SUCCESS: ANALYSING THE INFLUENCE OF VALUE ON SMALL AND MEDIUM ENTERPRISES’ PERFORMANCE ACROSS SELECTED BUSINESS MODEL CONFIGURATIONS

The number of studies around the business model of small and medium enterprises (SMEs) has increased during the last decade in several fields such as entrepreneurship or strategic management. Despite the increasing attention, there are still scarce contributions around the factors that better fit with a specific business model configuration. This research develops two studies to gain a better understanding of this phenomenon. First, multiple qualitative case study research provides insights into the value dimensions of different business model innovation configurations (evolutionary, adaptive, focussed and complex). Second, an extensive quantitative study drawing on 1,328 European SMEs offers valuable findings on the impact of value capture, value creation and value proposition on business model innovation performance for each type of business model considered, from evolutionary to complex business models. The discussions offer recommendations on specific dimensions depending on the type of business model configuration adopted by the firm.