Sustainable Design Factors and Solutions Analysis and Assessment for the Graphic Design Industry: A Hybrid Fuzzy AHP–Fuzzy MARCOS Approach

Within the realm of graphic design sustainability, selecting appropriate solutions has become a crucial strategic decision for organizations aiming to optimize their operations. This paper presents a novel hybrid multi-criteria decision-making (MCDM) approach, integrating a fuzzy analytical hierarchy process (FAHP) and fuzzy measurement alternatives and ranking according to compromise solution (FMARCOS). Evaluation criteria for graphic design sustainability are determined through consultation with experts, with their judgments expressed using linguistic terms based on fuzzy numbers. Criteria weights are calculated using FAHP, and the ranking and selection of the optimal potential solution are determined using FMARCOS. Subsequently, sensitivity analysis of the criteria weights is conducted to validate the results. Findings indicate that the integrated FAHP and FMARCOS model provides a robust and adaptable assessment framework for graphic design sustainability, enabling companies to navigate complexities strategically and effectively. The key contribution of this research is its emphasis on a systematic and objective model, offering practical insights relevant to the industry. It also serves as a valuable benchmark for future research in similar fields.