Measuring the Nexus Between Information Literacy, Creativity, and Lifelong Learning in Media Professionals

Information literacy (IL) plays an essential role in digital inclusion as it enables people to make use of the information available in multiple mediums on the Internet through digital devices. This study intends to examine the effect of IL on lifelong learning (LL) through the mediating role of creativity among news reporters in Pakistan using a quantitative research approach. The survey was conducted using an online questionnaire from the registered news reporters of press clubs in the four provinces and the federal territory of Islamabad, Pakistan. A total of 758 responses were received and analyzed using PLS-SEM. The results indicated that the IL of news reporters positively influenced their lifelong learning through both direct and indirect pathways. Furthermore, the nexus between IL and LL was influenced by the mediation of creativity. These findings have practical implications for academia and the media industry, highlighting the invaluable role of IL in enhancing lifelong learning and creativity to attain a sustainable competitive advantage. These results may inform educational programs for journalism students and existing journalists to impart IL skills. This research contributes to the available literature on workplace IL, especially in the context of media professionals.