ANALISIS STRATEGI PEMASARAN DAN KUALITAS LAYANAN TERHADAP PENGALAMAN PELANGGAN (STUDI KASUS MIE GACOAN CABANG VIKTOR)

Mie Gacoan, one of Indonesia's popular noodle restaurant brands, has attracted consumer attention by offering innovative food products, affordable prices, and a unique restaurant concept. This study analyses marketing strategies and service quality implementation in the customer experience at the Mie Gacoan Victor branch. This research uses a quantitative method. The data analysis method employs descriptive statistical analysis. The analysis method is based on data from 23 respondents who have purchased products from the Mie Gacoan Victor branch. The research results show that marketing strategies do not have a significant partial effect on customer experience. Meanwhile, service quality shows a significant effect on customer experience. Simultaneously, marketing strategies and service quality significantly affect the customer experience at the Mie Gacoan Victor branch.