ANALISA PERSEPSI KONSUMEN TERHADAP PENERAPAN KODE QR DALAM PROMOSI DAN PEMBAYARAN TRANSAKSI DI RUMAH MAKAN SURYA REZEKI “TAHU GIMBAL” TLOGOSARI

This research analyses consumer perceptions of using QR Codes in promotional activities and digital payments implemented at Rumah Makan Surya Rezeki "Tahu Gimbal" Tlogosari-Semarang. The research method used is descriptive quantitative with a questionnaire analysis approach given to consumers who have completed transactions at the restaurant. The result of this research is a change in how restaurants serve consumers with the introduction of QR Code technology as an alternative to provide information on the available menu items along with their prices and enable digital payments. The QR Code information provided is sufficient when printed as an image, and consumers focus their smartphone camera on scanning it until it connects to the needed information. The implementation of QR codes impacts the improvement of customer service through more straightforward, faster, and safer service. The obstacles encountered in implementing this QR code technology are unstable network access, which causes the application communication to malfunction, and many consumers still do not understand how to use the QR code.