Harnessing collective intelligence: the evolution and application of group synergy in the digital age

The aim of this paper is to explore the concept of collective intelligence and its historical and contemporary impact on human development. Collective intelligence, defined as the ability of groups to make better decisions than individuals, has evolved from primitive survival strategies to modern technological applications. Theoretical principles, practical examples and collaborative projects illustrate its potential in the solution of complex problems. This study examines the role of collective intelligence in market and organisational adaptation, highlighting how it can be harnessed by companies to enhance competitiveness in high-risk environments. The research also explores the interdisciplinary nature of collective intelligence, spanning sociology, economics and information technology. By fostering collaboration and utilising digital tools, organisations and societies can better navigate dynamic, fast-changing environments.