THE RELEVANCE OF THE ROLE OF MODERN CORPORATE UNIFORM IN PROMOTING THE COMPANY'S MESSAGE

The article examines the trends in the formation of the design image of uniform models, related to the demand for the communicative and semantic function of this type of clothing. Despite the fact that uni-form design was used for non-verbal transmission of messages in the last century, an example of which are the developments of Soviet constructivists, the significance of this role of uniform was usually not emphasized. However, mathematical models obtained on the basis of the application of the author’s method of identifying and analyzing trends in corporate fashion allowed us to establish that the company's communication interaction through the symbolic language of uniform occupies an important place among modern trends. At the same time, as the results of the study showed, the need to promote messages through uniform design is most characteristic of companies with a high degree of “maturity” – promising developing companies focused on the corresponding progressive target audience.