Social Media is a Marketing Tool for MSMEs in Tegal Parang for Business Sustainability and Environmental Preservation

Purpose: This research focuses on the role of social media in business development to realize MSME Marketing in Tegal Parang, Tegal Parang Village, Mampang Prapatan for business sustainability and environmental sustainability Method: This research uses a community service approach to achieve its objectives. This activity includes training sessions in the form of providing theory, examples, discussion forums and mentoring to improve social media skills. Practical Application: The results of this study are useful for members of the MSMEs and the community in developing product designs and marketing. Conclusion: This research underlines the importance of providing training to MSME members and the community which can improve product design and increase product sales volume. This has practical implications for increasing the volume of MSME products which has an impact on improving the welfare of MSME members.

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Publication Details

Journal
Jurnal Pengabdian Masyarakat
Published
2024-11-26
DOI
https://doi.org/10.32815/jpm.v5i2.2147
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00

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article

Social Media is a Marketing Tool for MSMEs in Tegal Parang for Business Sustainability and Environmental Preservation

Sonny Indrajaya, Retno Purwani Setyaningrum, Dewi Nusaningrum
Jurnal Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Social Media is a Marketing Tool for MSMEs in Tegal Parang for Business Sustainability and Environmental Preservation

Sonny Indrajaya, Retno Purwani Setyaningrum, Dewi Nusaningrum
article en

Abstract

Purpose: This research focuses on the role of social media in business development to realize MSME Marketing in Tegal Parang, Tegal Parang Village, Mampang Prapatan for business sustainability and environmental sustainability Method: This research uses a community service approach to achieve its objectives. This activity includes training sessions in the form of providing theory, examples, discussion forums and mentoring to improve social media skills. Practical Application: The results of this study are useful for members of the MSMEs and the community in developing product designs and marketing. Conclusion: This research underlines the importance of providing training to MSME members and the community which can improve product design and increase product sales volume. This has practical implications for increasing the volume of MSME products which has an impact on improving the welfare of MSME members.

Jurnal Pengabdian MasyarakatVol. 5(2)
Mercu Buana University (ID), Universitas Nusa Bangsa (ID), Universitas Pelita Bangsa
Universitas Mercu Buana
Life in Land
Openalex Percentile: Top 54%
SMEs Development and Digital Marketing
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Social Media is a Marketing Tool for MSMEs in Tegal Parang for Business Sustainability and Environmental Preservation — Sonny Indrajaya, Retno Purwani Setyaningrum, et al. · Jurnal Pengabdian Masyarakat (2024) | TGRS Research Map | TGRS