SAMOA LANDS AND TITLES – A SUSTAINABLE FRAMEWORK FROM A MARKETERS VIEW

The COVID-19 pandemic has almost shaken the fact that some people think that resources, including the food system in the Pacific, may be vulnerable in terms of self-sustaining even with extensive impacts, including the acceleration in the number of COVID-19 cases verified in some of the most reliable countries of the world in terms of trade. Key performance measures have been tact for Samoa and certainly, it affected remittances, international trade, and especially, the tourism industry which thus impacting on Samoa regarding it’s food systems and other means of support. In a worst-case scenario, prioritizing what is meant as necessity, which is basically, access to food, water, and shelter regardless the loss of incomes, for instance, to pay for the next level of needs such as cash power and likewise should be considered first. In this paper, we would like to share the fact that by living in the old traditional Samoan way in itemizing its Lands and Titles system of consuming locally produced and harvested fresh foods, not only it will contribute to sustaining Samoa’s market economy but will also contribute to bringing about a much healthier Samoa.