Social Media aPowerful Strategy of Jewellery Brand Awareness and Strategies for Future – An Analytical Study

The stellar intention of the current study is to know whether demographics of respondents impact the study on social media, a powerful tool in enhancing brand awareness of jewellers. Further, the study is also conducted to know the factors driving benefits of social media and study the strategies to be adopted in the future. The respondents belonging Yelahanka old town are showing greater response to jewellery buying and that is why social media is playing elite role in creating jewellery brand awareness. DOI: https://doi.org/10.52783/pst.1226