OPTIMALISASI PEMASARAN PRODUK DENGAN STRATEGI KONTEN DIGITAL YANG MENARIK

Development and community empowerment is an effort increased capacity and the potential that they can thrive on their own, especially in the economic aspect, social, and culture.One community in trying to achieve this is an ofalangga bali, which consist of people from indonesia east reside in denpasar, bali.Based on interviews with ofalangga chief and member of bali, concluded that pandemic has stimulated them to berwirausaha in an effort to meet their economic needs.There are currently 20 business run by members of the organization, including 17 culinary business and 3salon business. But, obstacles in business development pascapandemi appear, especially in terms of the expansion of the market and increase profit.The devotion of the community aims to bring a solution in the form of kiat-kiat business development through the information and the substitution of information technology.The main objective of this program is to help partner in increasing the outreach of market and profit.The work being done includes making social media to support the marketing business partner.The implementation of this involved lecturers and students relevant expertise.Outcomes of the program shows the level above 50 % according to expected early indicators.Marketing management better via social media managed to improve visibility and profit partner. Keywords: content, a market for products and services, ikb offalangga