Research on Cross-border E-commerce Empowering the Transformation and Upgrading of Dongguan’s Manufacturing Industry

With the rise of the global digital economy and the deep integration of digital technology into traditional manufacturing operations, cross-border e-commerce provides a new commercial model and pathways for transforming and upgrading Dongguan’s traditional manufacturing industry. It also offers perspectives for enhancing the integration of online and offline operations while advancing the industrial Internet process. This study examines the impact of cross-border e-commerce on Dongguan manufacturing, highlighting its role in improving production efficiency, expanding international markets, and driving industrial upgrading through product enhancement, supply chain optimization, and innovative business models. By incorporating practical cases and data analysis from Dongguan enterprises, this study investigates the benefits and challenges of cross-border e-commerce in the transformation of the manufacturing industry, aiming to offer a reference for enterprise digital transformation and global competitive strategies.