ARE THE MARKETING CHANNELS OF PORANG COMMODITIES IN MONOPSONY MARKETS EFFICIENT? (CASE STUDY IN WONOGIRI DISTRICT)

Wonogiri Regency is one of the main areas for porang cultivation and processing centers. As a center, market conditions in Wonogiri Regency are still monopsony, giving rise to very different prices between farmers and final consumers. This is due to the involvement of many parties in it. The aim of this research is to find out whether the marketing channels for porang commodities in a monopsony market are efficient or not. The method for determining the location was carried out purposively in four sub-districts in Wonogiri Regency are Karangtengah, Jatisrono, Slogohimo dan Manyaran. The number of respondents was 60 farmers and 9 traders taken using snowball sampling. This research uses descriptive and quantitative methods. Based on the results of analysis, the form porang commodities are divided into two, namely fresh tubers and chips. The research results show that the marketing channel in the form of fresh tubers is classified as inefficient for all channels. Meanwhile, marketing channels in the form of porang chips are considered efficient for all channels, where the most efficient channel is channel 3 (Farmer à Farmer Owner Delevery Order (DO) à Factory).