Examining the economic and cultural impact of an Asian company’s presence in Hungary

The study examines the economic and social impacts of a Southeast Asian multinational company operating in the northwestern region of Hungary, with a particular focus on the local labor market and community responses. The research aims to explore the company’s location choice motivations, its integration process into the local economy, and its cooperation with the local government and communities. The research provides a comprehensive picture of the company’s impacts by employing qualitative and quantitative methodologies—including management interviews and household surveys. The findings indicate that the company has significantly increased employment, enhanced infrastructure, and promoted cultural diversity. However, challenges related to cultural integration persist. The study offers valuable guidance for policymakers and businesses on leveraging the economic benefits of foreign investments and fostering cultural cooperation. Future research could delve deeper into the long-term socio-economic impacts.