Strengthening Simpang Sender MSMEs through Managerial Training for Business Actors

Purpose: The specific objective to be achieved in this service activity is to assist MSMEs in Simpang Sender Village e in strengthening business legality, so as to increase competitiveness. Methodology: The method used as an approach to implementing community service is service and assistance in meeting needs through service assistance and education. The series of methods used consisted of lectures, demonstrations, and mentoring. Results: The implementation of community service activities in Simpang Sender Village received high enthusiasm from MSME players and involved support from the Village Head, community participation, enthusiasm of the participants, and assistance by the service team. On the other hand, the obstacles in this activity involve limited training time and distance, as well as obstacles in training follow-up. The positive impact of this activity involves increased knowledge about ICT-Based Business Legality, increased interest in entrepreneurship, and a forum for marketing products through Digital Marketing. Nonetheless, there are still challenges related to the lack of ICT usage and low business capital. Phase two mentoring highlighted legality issues and the lack of ICT utilization by MSMEs. Solutions include improving knowledge of business, SWOT analysis of MSME products, and optimization of digital marketing. It is also necessary to focus on appropriate digital media channels, maintaining customer loyalty, and innovative marketing strategies. Limitation: This research only focuses on Community Service (PKM) participants in the form of Micro, Small and Medium Enterprises (MSMEs) in Simpang Sender Village, Buay Pematang Sub-district, Ranau Tengah Regency, OKU Selatan. Contribution: Contribute in the form of knowledge and experience to MSME actors in accordance with their fields of competence. Knowledge such as marketing their products through various digital platforms, such as social media, marketplaces, websites, emails, and forums.