A Bibliometric Analysis of Publications on Political Advertising in Web of Science and Scopus Databases

In this article, a bibliometric analysis is conducted by means of VOSviewer software to put forward the bibliometric view of academic works on political advertising in Web of Science and Scopus databases. In this direction, general data regarding the publications in the databases as well as citation, co-authorship, and bibliographic coupling maps of the publications are presented. In this way, the study aims to see the place of political advertising studies in other academic works. The data related to the publications were collected from Web of Science and Scopus databases on 31.07.2024. While the first political advertising publication indexed in Scopus was published in 1972; the first publication on the topic was published in Web of Science in 1976. Hence, whereas the analyses in relation to Scopus database cover the dates between 1972 and 31.07.2024; the analyses related to Web of Science database cover the dates between 1976 and 31.07.2024. There are 868 detected publications in total on the topic in Scopus, whereas there are 739 in Web of Science between those dates. Analyzes indicate that the data in both databases considerably put forward consistent results with each other.