THE IMPACT OF ENTREPRENEURIAL ACTIVITIES IN UNIVERSITIES ON THEIR REPUTATION

This article analyzes how university entrepreneurial activities impact the reputation of the institution. Higher education has seen an increase in the number of entrepreneurial initiatives such as the creation of startup incubators, industry partnerships, innovation centers as well as the provision of various entrepreneurial education programs. The purpose of this article is to assess how these initiatives affect the public perception of universities as well as their reputation. In order to produce this article, an analytical methodology was used in order to examine data on research activities conducted at universities, student enrollment at these universities as well as university rankings. Strong entrepreneurial ecosystems and a higher university reputation are positively correlated, according to the findings, which also emphasize the importance of stronger links with industry players, higher visibility and improved student satisfaction. The research offers suggestions for developing an innovative entrepreneurial culture on campus and explores the strategic ramifications for universities looking to enhance their reputation by promoting entrepreneurial activities.