The Effect of Promotion and Customer Satisfaction on the Loyalty of E-Wallet Dana Users in Samarinda

The E-Wallet DANA service is a new breakthrough with current technological advances to facilitate transactions in several digital products, designed with maximum security and comfort to provide convenience in every transaction with the various service features provided. The purpose of this study was to determine the effect of promotion and satisfaction on user loyalty E-Wallet Dana in Samarinda. This research method is quantitative by taking 109 respondenents to be sampled using a likert scale. From the result of multiple linear regression analysis, it was found that promotion had no effect on the loyalty of E-Wallet users and consumer satisfaction had an effect on users of E-Wallet Dana.