The Influence of Work Motivation and Organizational Culture on Commitment Organization in Improving Employee Performance

This research was conducted at the Kampar Regency Trade, Cooperatives and Micro Small Enterprises Service which is located on Jalan Jendral Sudirman No. 11 Bangkinang District. The aim of this research is to determine and analyze 1) the influence of motivation on organizational commitment; 2) the influence of organizational culture on organizational commitment; 3) the direct influence of motivation on employee performance; 4) the direct influence of organizational culture on employee performance; 5) the influence of organizational commitment on employee performance; 6) the influence of indirect motivation on employee performance through organizational commitment; and 7) the indirect influence of organizational culture on employee performance through organizational commitment. This research uses primary data and secondary data obtained using questionnaires, interviews, observations and research files. The population of this study was all employees at the Kampar Regency Trade, Cooperatives and Micro and Small Enterprises Service, totaling 48 people, and all of them were used as samples. The data analysis tool for this research was carried out using Structural Equation Modeling (SEM) and in data processing the SmartPLS software version 3.0 was used, and this research was carried out using alpha 5%. The results of this research show that 1) work motivation is proven to have a significant effect on organizational commitment, 2) organizational culture is proven to have a significant effect on organizational commitment; 3) direct work motivation has not been proven to have a significant effect on employee performance; 4) organizational culture has been directly proven to have a significant effect on employee performance; 5) organizational commitment is proven to have a significant effect on performance; 6) work motivation has been indirectly proven to have a significant effect on employee performance through organizational commitment and 7) organizational culture has been indirectly proven to have a significant effect on employee performance through organizational commitment at the Kampar Regency Trade, Cooperatives and Micro Small Enterprises Service.