Factors Influencing Consumers Attitudes towards Online Shopping: Case Study E-Commerce in Mogadishu Somalia

The role of the internet, in particular, of electronic commerce web sites, has been recognized as a marketing tool for attracting and maintaining customers. Online shopping is defined as the process a customer takes to purchase a service or product over the internet while attitude toward the behavior is defined as the individual’s positive or negative feelings about performing a behavior.The purpose: of this study is to conduct to establish Factors influencing consumers Attitudes towards online Shopping Ecommerce organizations in Mogadishu Somalia. through online shopping as an alternative to visiting the physical shop.Methodology: The study followed descriptive correlational design using questionnaire to collect data with a sample of 100 respondents. The sampling technique of the study is non-probability sampling. The researchers selected this sampling technique because it gives the opportunity to choose the member target population who provides an accurate information.Findings: The researchers found that when consumers attitudes toward online shopping have a level of probability which It can increase or decrease online shopping depending the direction of the relations which is positive relationship.