Enhancing nurse retention in private hospitals in the new normal: A comprehensive approach for post-pandemic healthcare stability

Nurse shortages are a global issue, with various factors influencing nurses’ decisions to stay or leave their positions. This study explores the specific factors affecting nurse retention in private hospitals during the COVID-19 pandemic and the new normal in Bukidnon, Philippines. The research aimed to identify why nurses chose to work or discontinue working in private hospitals, examine incentives that could improve retention, and propose strategies for hospital administrations. Using thematic analysis, insights from nurses were collected through focus group discussions and analyzed with Colaizzi’s method. Findings showed that nurses chose private hospitals for personal comfort and ease of job opportunities. However, low salaries, burnout, stigma, fear of infecting loved ones, and lack of benefits led many to leave. Strategies for retention included maintaining an ideal nurse-patient ratio, regular evaluations, counseling, professional development, and salary increases. This study emphasizes the need for supportive work environments in private hospitals, highlighting the importance of addressing salary disparities, reducing burnout, and providing comprehensive benefits. In response, the STRIVE (Sustainable Talent Retention and Incentive for Valued Employees) program was developed, offering a holistic approach to enhancing nurse retention through competitive compensation, professional growth, and fostering a positive workplace culture. STRIVE provides solutions tailored to the challenges faced by private hospitals, positioning itself as a vital initiative to improve nurse retention in both the current climate and future healthcare challenges.