Healthcare professionals’ perspectives on commercial milk formula marketing in the UK: a qualitative study
Reduced contact with CMF representatives was reported by HCPs covered by the BFI but continued or increased contact was seen with other HCPs. HCPs believed CMF marketing impacted women's beliefs about infant feeding and they had to work hard to provide a balanced perspective. HCPs wanted stricter regulation of CMF marketing.
Authors
- Lydia Y. Chen (ORCID: https://orcid.org/0000-0002-4228-6735)
- Andrea Smith (ORCID: https://orcid.org/0000-0002-6925-6667)
- Rana Conway (ORCID: https://orcid.org/0000-0003-0955-7107)
- Elaine McNaughton
Institutions
- University of Cambridge (GB)
- MRC Epidemiology Unit (GB)
- University College London (GB)
Publication Details
- Journal
- Archives of Disease in Childhood
- Published
- 2024-12-21
- DOI
- https://doi.org/10.1136/archdischild-2024-327706
- Citations
- 2
- Primary Topic
- Breastfeeding Practices and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.77