Development of learning conditions for workplace learning: Case study in one education technology startup in Thailand

The study is based on the 2-year startup which has survived and continues to thrive in the competitive education-service market. The study aims to gain more understanding of the learning conditions that encourage the employees' intention to learn. The intention to learn, which is an integral part of workplace learning, is essential for the survival of startups. Theory of Planned Behavior has been applied to this study. One hundred employees completed the survey. The data analysis involved the use of SPSS and SMART PLS. The findings indicate that Subjective Norm and Perceived Behavior Control notably affect employees' intention to learn while Attitude is not statistically significant. These findings, with the follow-up discussion with the business owner and the senior supervisor, highlight useful implications when preparing the learning conditions for startups, such as the need to initially focus on outer issues (e.g., the recognition of peers' influence on individual workers). Finally, the study's limitations and future studies are discussed.