UNDERSTANDING DETERMINANTS AND CHALLENGES IN RESPONSIBLE TOURISM: A MIXED-METHODS STUDY FOR SUSTAINABLE GROWTH

As global tourism continues to expand, the importance of responsible tourist behavior in achieving sustainable development goals has become increasingly urgent. This study examines the key determinants and barriers to responsible tourist behavior, utilizing data from a cross- sectional survey of 1,500 international tourists and 35 in-depth interviews conducted across multiple countries. The findings demonstrate that environmental awareness, cultural respect, and digital media engagement are significant motivators for sustainable behaviors. However, financial constraints and informational gaps are key barriers preventing widespread adoption. Statistical analyses reveal a strong correlation between education, income, and the likelihood of engaging in responsible tourism practices. Based on these insights, the study offers targeted recommendations for policymakers and industry stakeholders to promote responsible tourism practices, enhance public awareness, and address barriers to adoption. These strategies aim to align tourism behaviors with long-term sustainability goals, fostering a tourism industry that supports both economic growth and environmental preservation.