A Literary Critic of Socialization on Gender Stereotype in Three Children’s Books by Meja Mwangi

The study sought to critically analyze how gender stereotype has been portrayed in Meja Mwangi children’s books; Little White Man, The Boy Gift and Striving for the Wind. Children’s literature has focused on children’s social and moral development in the children’s books. However, the issue of gender stereotype is present in many children’s books. This is likely to affect children’s social life from the way they view children’s books with gender stereotype. Objectives of this study analyzed how gender roles, character’s personalities and socialization portray gender stereotype in children’s books. The study analyzed children’s books, specifically for ages 10 and 14. The study hoped to create awareness of how children get exposed to gender stereotype in children’s books. In addition, the study anticipated in drawing the attention of the parents, to gender stereotyped children’s books. This research study is therefore a useful material for reference to other researchers and readers. The study was guided by Lawrence Kohlberg's Cognitive Development Theory: The concept of Gender Constancy. The study was conducted through qualitative research design. The three story books were selected from the target population using purposive sampling technique. Then researcher used content analysis, as a method of qualitative analysis in order to analyze the selected sample. From research findings, gender stereotype is evident in the children’s books by Meja Mwangi. The author portrays roles according to the genders. There are those roles that are only meant for male characters and female characters. The personality traits that are portrayed for the women and girls are weak and they depend on the male characters. While the men do not depend on the women and instead, they are brave and tough. The society highly regards the male characters as opposed to the female characters. From the conclusions made from the analysis of the research data, there are situations where the author challenges gender stereotype. In a particular illustration, the female character is portrayed having strong and courageous personalities. Also, the male character is portrayed performing chores associated with the women. However, much needs to be done, in curbing gender stereotype in children’s books. Both genders should be portrayed with equal roles, having some personalities. Social set-up should accommodate both female and male characters, in order to avoid gender stereotype portrayed in children’s books. In conclusion, the study suggested recommendations to parents and teachers in using gender neutral children’s books, which promote gender equality among girls and boys. Hence, the study provided sufficient and effective information in order to improve the quality of children’s books and a positive impact in children’s social life and moral development. Keywords: Gender Stereotype, Children's Literature, Socialization, Literary Criticism, Meja Mwangi

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Publication Details

Journal
Journal of Marketing and Communication
Published
2024-12-20
DOI
https://doi.org/10.53819/81018102t4307
Primary Topic
Gender and Women's Rights
Type
article
Field-Weighted Citation Impact
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article

A Literary Critic of Socialization on Gender Stereotype in Three Children’s Books by Meja Mwangi

Esther Wanjiku Kiritu
Journal of Marketing and Communication
Gender and Women's Rights
article

A Literary Critic of Socialization on Gender Stereotype in Three Children’s Books by Meja Mwangi

Esther Wanjiku Kiritu
article en

Abstract

The study sought to critically analyze how gender stereotype has been portrayed in Meja Mwangi children’s books; Little White Man, The Boy Gift and Striving for the Wind. Children’s literature has focused on children’s social and moral development in the children’s books. However, the issue of gender stereotype is present in many children’s books. This is likely to affect children’s social life from the way they view children’s books with gender stereotype. Objectives of this study analyzed how gender roles, character’s personalities and socialization portray gender stereotype in children’s books. The study analyzed children’s books, specifically for ages 10 and 14. The study hoped to create awareness of how children get exposed to gender stereotype in children’s books. In addition, the study anticipated in drawing the attention of the parents, to gender stereotyped children’s books. This research study is therefore a useful material for reference to other researchers and readers. The study was guided by Lawrence Kohlberg's Cognitive Development Theory: The concept of Gender Constancy. The study was conducted through qualitative research design. The three story books were selected from the target population using purposive sampling technique. Then researcher used content analysis, as a method of qualitative analysis in order to analyze the selected sample. From research findings, gender stereotype is evident in the children’s books by Meja Mwangi. The author portrays roles according to the genders. There are those roles that are only meant for male characters and female characters. The personality traits that are portrayed for the women and girls are weak and they depend on the male characters. While the men do not depend on the women and instead, they are brave and tough. The society highly regards the male characters as opposed to the female characters. From the conclusions made from the analysis of the research data, there are situations where the author challenges gender stereotype. In a particular illustration, the female character is portrayed having strong and courageous personalities. Also, the male character is portrayed performing chores associated with the women. However, much needs to be done, in curbing gender stereotype in children’s books. Both genders should be portrayed with equal roles, having some personalities. Social set-up should accommodate both female and male characters, in order to avoid gender stereotype portrayed in children’s books. In conclusion, the study suggested recommendations to parents and teachers in using gender neutral children’s books, which promote gender equality among girls and boys. Hence, the study provided sufficient and effective information in order to improve the quality of children’s books and a positive impact in children’s social life and moral development. Keywords: Gender Stereotype, Children's Literature, Socialization, Literary Criticism, Meja Mwangi

Journal of Marketing and CommunicationVol. 7(1)
Mount Kenya University (KE)
Openalex Percentile: Top 61%
Gender and Women's Rights
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