DIGITAL TRANSFORMATION SUCCESS FACTORS: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS

Digital transformation has emerged as a critical strategy in today’s dynamic business environment. However, the high failure rate of digital transformation initiatives underscores the need for a deeper understanding of the factors that drive success. This study conducts a comprehensive examination of digital transformation success factors through a systematic literature review. Through a bibliometric analysis of 34 peer-reviewed journal articles published between 2017 and 2023, the study evaluates research areas, temporal trends, geographical distributions, journals, significant keywords, and principal authors based on co-authorship. It unveils the current digital transformation research landscape, synthesises 119 enabling factors into 13 core dimensions for successful digital transformation, and presents a new and holistic digital transformation model. This model offers valuable guidance for practitioners in the field and organisations navigating transformation challenges.