Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour

This study examines the impact of socio-cultural dynamics (SCD) on food and nutrition security in dairy farming households. Recognizing the role of cultural practices, social networks, and access to resources in shaping food security, we emphasize the need to incorporate these factors into interventions for dairy farming. Using a systematic random sampling technique, we surveyed 400 households in the Rajbari District of Bangladesh in 2024 and analyzed the data using the Theory of Planned Behavior (TPB) and the Partial Least Square-Structural Equation Model (PLS-SEM model). The results revealed a positive association between the intention to adopt socio-cultural dynamics and food and nutritional security. Therefore, enhancing intention, expanding community and social networks, and improving perceived behavioral control can positively impact the food and nutrition security (FNS) status of dairy farming households. This study underscores the importance of integrating socio-cultural considerations into interventions aimed at improving food and nutrition security in dairy farming communities. It demonstrates that incorporating local socio-cultural practices can enhance food and nutrition security by considering cultural beliefs, social networks, and perceived behavioral control. To effectively address food security in livestock farming households, it is crucial to understand the complex socio-cultural dynamics that shape their practices. Policymakers can tailor interventions to meet the unique needs of these communities by acknowledging and respecting their cultural values and beliefs. This approach will encourage community engagement and incentivize sustainable practices. Key strategies to integrate socio-cultural dynamics and promote food and nutrition security in dairy farming communities include emphasizing cultural sensitivity, building social networks, and collaborating with stakeholders.