WOMEN'S CLOTHING COLLECTION THAT COMES TO LIFE IN THE VIRTUAL WORLD

ABSTRACT: Today, sportswear trends have become an important part of the fashion world. Nowadays, women also attach importance to sportswear trends in order to express their style and combine elegance with comfort in their daily lives. When elegance in sportswear is combined with freedom of movement and comfort, a person’s self-confidence increases and his mood is positively affected. The women’s sportswear collection prepared in this study aims to make women stylish along with comfort and ergonomics in their daily lives. Elegance and comfort in sportswear have an important place in every aspect of women’s lives. Sportswear is considered not only for an activity but also as a lifestyle and form of personal expression. Therefore, various daily sportswear options are offered in this project for women who want to reflect their style by keeping up with sportswear trends. With the developing technology, the textile industry also brings innovations every day. VStitcher (Browzwear) design program, one of the 3D programs developed by software companies, is a 3D CAD software used in the fashion and textile industries. This program offers designers and textile manufacturers opportunities to design products, create prototypes and visualize their collections in a virtual environment. VStitcher (Browzwear) also offers a virtual fitting experience that allows designers to see and improve the models they design in real time. In this study, it is aimed to revive women’s sportswear designs on the digital platform by combining traditional design processes with the VStitcher (Browzwear) program, one of the modern technologies. With this digital transformation, the collection is displayed on the website, providing the end consumer with a unique shopping experience. Moreover, this digital transformation represents an important step not only for the design process but also for sustainability and efficiency in the fashion industry. Thanks to the possibilities offered by technology, the textile industry can turn to more environmentally friendly and efficient production methods. This not only supports an environmentally friendly production process but also shapes the future of the fashion industry.