Comparative Study on the Use of Digital Technologies in Mountain Resorts: An Analytical Approach

In recent years, the rapid growth of digital technologies has transformed the tourism industry, with mountain resorts increasingly adopting digital solutions to enhance tourist experiences and improve operational efficiency. This article introduces a diagnostic tool designed to assess the use of digital technologies in mountain resorts. The tool provides insights that help these destinations identify customised strategies to transition into smart destinations. By aligning digital solutions with the unique scale and characteristics of each resort, this approach enhances their ability to remain competitive with larger, more established tourism destinations. The findings show a significant disparity between Romanian and international resorts, especially in terms of mobile applications, online services, and real-time navigation systems. The article concludes by discussing management implications for resorts, recommending increased investment in digital technologies and a stronger focus on social media engagement and smart solutions to enhance tourist experiences and competitiveness.