Business English in Higher Education: Adapting to the AI Era
The paper aims to present how AI, one of the remarkable technical advances of modern times, can be integrated into business English classes in higher education to enhance students’ learning outcomes. After introducing the topic, reference is made to the place of the English language in today’s labour market, the need for higher education to develop students’ business English skills, and the specific features of business English. Next, emphasis is put on the benefits and challenges brought by AI in education and on how AI can be used to develop economics students’ linguistic and discourse competences. Finally, some conclusions are presented
Authors
- Maria-Anca Maican
Institutions
- Transylvania University of Brașov (RO)
Publication Details
- Journal
- Bulletin of the Transilvania University of Brasov Series V Economic Sciences
- Published
- 2024-12-20
- DOI
- https://doi.org/10.31926/but.es.2024.17.66.2.11
- Primary Topic
- Educational Innovations and Challenges
- Type
- article
- Field-Weighted Citation Impact
- 0.00