Business English in Higher Education: Adapting to the AI Era

The paper aims to present how AI, one of the remarkable technical advances of modern times, can be integrated into business English classes in higher education to enhance students’ learning outcomes. After introducing the topic, reference is made to the place of the English language in today’s labour market, the need for higher education to develop students’ business English skills, and the specific features of business English. Next, emphasis is put on the benefits and challenges brought by AI in education and on how AI can be used to develop economics students’ linguistic and discourse competences. Finally, some conclusions are presented

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Publication Details

Journal
Bulletin of the Transilvania University of Brasov Series V Economic Sciences
Published
2024-12-20
DOI
https://doi.org/10.31926/but.es.2024.17.66.2.11
Primary Topic
Educational Innovations and Challenges
Type
article
Field-Weighted Citation Impact
0.00
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article

Business English in Higher Education: Adapting to the AI Era

Maria-Anca Maican
Bulletin of the Transilvania University of Brasov Series V Economic Sciences
Educational Innovations and Challenges
article

Business English in Higher Education: Adapting to the AI Era

Maria-Anca Maican
article en

Abstract

The paper aims to present how AI, one of the remarkable technical advances of modern times, can be integrated into business English classes in higher education to enhance students’ learning outcomes. After introducing the topic, reference is made to the place of the English language in today’s labour market, the need for higher education to develop students’ business English skills, and the specific features of business English. Next, emphasis is put on the benefits and challenges brought by AI in education and on how AI can be used to develop economics students’ linguistic and discourse competences. Finally, some conclusions are presented

Bulletin of the Transilvania University of Brasov Series V Economic Sciences
Transylvania University of Brașov (RO)
Openalex Percentile: Top 63%
Educational Innovations and Challenges
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