MODELS FOR ASSESSMENT OF COMPETITIVE POSITIONS AND THE COMPETITIVENESS OF COMPANIES

In the context of globalization and digitalization, enterprises are faced with the constant maintenance of organizational advantages over other companies in the conditions of strong competition and an open market. An organization's resilience is determined by its strong competitive position and the approaches it uses to keep competitors at bay. It is extremely necessary for managers to establish the competitive positions of enterprises and take timely measures for their maintenance and improvement. For enterprises that already occupy strong market positions, competitor analysis helps them maintain their level, and for start-ups to take their share. An analysis of competitive positions helps determine the market leaders and enables "difficult" enterprises to achieve sustainability among their competitors. The main goal of this article is to propose a model for faster evaluation and establishment of the competitive positions of a group of enterprises from the same industry.