Romanian Meat Consumers’ Choices Favour Sustainability?

The paper highlights the evolution of meat consumption in Romania between 2007 and 2022 based on statistical data retrieved from the National Institute of Statistics and also presents a recent 2024 diagnosis on Romanian meat consumption from field data acquired through a questionnaire survey to which 1002 people gave valid answers. For the average annual meat consumption in Romania it was found that it varies depending on the category: for beef it was a decreasing trend, for pork the trend was slightly increasing, and the consumption of mutton and goat meat had an insignificant variation. The central place in terms of meat consumption was occupied by poultry (34.78%), which had the most obvious increase. The questionnaire reflected that meat consumption is influenced by multiple factors including: age, income level, level of education, origin of meat etc. In the context of climate and geopolitical change, there is an increasing emphasis on finding alternatives for meat. The largest share of respondents to the questionnaire said that they will continue to consume meat, the rest preferring substitutes obtained from vegetables. Our results and the analysis, correlations and approaches done within this paper could serve as a basis for meat consumption patterns in Romania and may ground future marketing policies and sustainable development strategies in the food industry.