INNOVATIVE APPROACHES IN PERSONNEL MANAGEMENT AS A CATALYST FOR THE DEVELOPMENT OF THE SMART ECONOMY

The purpose of the article is to investigate current trends in the application of innovative approaches and the introduction of the latest technologies, methods and tools in HR process management in the context of the formation of a smart economy. A system of innovative technologies, methods and tools for personnel management is defined in the following functional areas: recruitment, selection, personnel adaptation, assessment and motivation, training, development and business career management. The role of smart economy technologies and socio-economic digitalization (such as artificial intelligence and machine learning, the Internet of Things, blockchain, big data and analytics, 5G networks and advanced telecommunications infrastructure, cloud computing, robotics and automation, virtual and augmented reality) and the promising areas of their application in HR process management are substantiated. It is emphasized that for successful personnel management in the context of the movement towards a smart economy, appropriate digital products and systems are required. An overview of alternative software solutions is provided, in particular the Ukrainian software product IT-Enterprise. A comparative analysis of the functional capabilities and characteristics of the selected systems was conducted. The advantages of implementing modern HR systems to increase the efficiency and competitiveness of Ukrainian enterprises were substantiated. The advantages of the IT-Enterprise system are: flexibility and suitability, the ability to adapt to the conditions of the Ukrainian market, to the specifics of work and localization of enterprises; a high level of automation of personnel processes and staff turnover, which is important in conditions of instability and mobilization of employees; relatively low cost, accessibility for enterprises, compared to some foreign analogues.