Prospects for career development of personnel of innovative enterprises in Ukraine

Modern innovative enterprises, especially in the context of globalization and rapid technological change, require new ideas and effective human capital management. Therefore, managing career development for personnel at such enterprises is highly relevant. The research presented in the article aims to develop theoretical foundations and practical recommendations for effective career development management at innovative enterprises in Ukraine. The study uses various methods, including literature review, statistical data, and comparative analysis. The analysis of innovative entrepreneurship in Ukraine highlights several problems, including an outflow of qualified personnel, insufficient research funding, and a need for precise career development mechanisms. To address these challenges, the authors propose a set of actions, including incentive systems, individual career plans, mentoring programs, increased financial and organizational support for research, and maintaining a work-life balance. The study’s scientific novelty lies in developing a comprehensive model for managing career development at innovative enterprises, accounting for the specifics of the Ukrainian market and current trends. The results offer a theoretical foundation for further research and a practical tool for creating effective personnel management strategies at Ukrainian innovative enterprises. Implementing these recommendations will boost employee motivation and productivity and contribute to developing an innovative economy, strengthening Ukraine’s position in the global market. The career management model allows for the harmonious pursuit of specific goals of workers for business purposes, which promotes increased motivation and reduced linearity, personnel and strengthening the enterprise’s competitive position in the market. Keywords: career development, innovative enterprises, personnel, motivation, productivity, investment.