Transformation of industry markets in the context of globalisation: theoretical and methodological approaches

The article analyses the transformation processes of sectoral markets within the framework of globalization, emphasizing theoretical and methodological approaches and allowing for a more detailed consideration of these changes. The article highlights the main factors that reflect the dynamics of market changes, including economic, social, and technological aspects. It describes the challenges and opportunities enterprises face in the context of global competition and the unique needs of adapting to new business models. Particular attention is paid to the impact of digitalization, sustainable development, and internationalization on the structure of markets, which is essential for improving the efficiency of companies. It shows how implementing innovative strategies and integration into international trade can increase the competitiveness of enterprises on the world stage. The article offers an in-depth analysis of the dynamics of current market conditions and recommendations for strengthening the position of companies in the global context. The transformation of industry markets in the globalized world is a complex and multifaceted process that requires analysis. Modern companies face numerous challenges, such as growing global competition, technological innovation, expansion of new business models, and evolution of consumer preferences. Applying various theoretical and methodological approaches allows us to understand these changes and their research better. For example, analyzing modern business models and evolving technologies in response to global trends can help identify the most effective approaches to sustainable development. Socio-economic factors should also be considered, including changes in legislative initiatives and environmental requirements that may affect business adaptation to new conditions. The growing importance of innovation, technology, and partnerships in globalization highlights the need for new strategic approaches. Those businesses that actively integrate the latest technologies to create added value have a higher chance of success. Companies that invest in research and development, open new markets, and build strategic partnerships can better adapt to changes and compete internationally. Thus, the transformation of industry markets is becoming a challenge and an opportunity for businesses seeking to grow globally. Keywords: globalisation, market transformation, competitiveness, business models, digitalisation, sustainable development, international trade.