ESTIMATION OF LOYALTY OF PERSONNEL AND ITS IMPACT ON BUSINESS RESULTS UNDER THE CONDITIONS OF MARITAL STATE

The article is devoted to the study of the influence of staff loyalty on the company's business results, because in order to achieve success, companies need not only to retain staff, but also to create a favorable environment in which employees will be motivated to develop and contribute to the common cause. The purpose of the study is to analyze the successful experience of companies in the field of loyalty assessment using the eNPS method of hall employees, to identify the main factors that affect the loyal behavior of personnel and business results.The article substantiates the definition of the term "staff loyalty", analyzes the value of a loyal employee, factors that affect it. Based on the experience of companies, it is shown how the implementation of the eNPS evaluation system allowed to increase the loyalty of employees and led to a significant increase in business results. a matrix of importance and level of satisfaction of personnel needs (factors) is proposed for determining loyal behavior .Factors affecting staff loyalty are analyzed, practical recommendations for increasing this indicator are offered. The importance of socio-economic and mental measures, which are the most valuable for companies in the conditions of martial law, is emphasized. It is proposed to conduct regular surveys (open or anonymous) regarding employee job satisfaction; develop individual development plans (free training in the current or new field); create a trusting atmosphere; recognize the successes of employees; implement a strong corporate culture that will unite all employees; to provide employees with the opportunity to balance work and personal life. The study takes into account the specifics of the Ukrainian labor market. The importance of socio-economic and mental measures, which are the most valuable for companies in the conditions of martial law, is emphasized