REAL-TIME BUSINESS INTELLIGENCE: LEVERAGING IOT AND BIG DATA ANALYTICS FOR ENHANCED DECISION-MAKING

This research article explores the transformative impact of real-time business intelligence (BI) by integrating the Internet of Things (IoT) and Big Data analytics.As organizations increasingly rely on data-driven decisionmaking, gathering, analyzing, and leveraging real-time information has become critical.This study investigates how IoT devices facilitate the continuous flow of data while Big Data analytics provides the tools for processing and interpreting this information.By examining case studies across various sectors, including healthcare, manufacturing, and retail, we highlight the significant improvements in operational efficiency, customer engagement, and strategic planning that arise from these technologies.The findings reveal the opportunities and challenges of implementing real-time BI, emphasizing the need for robust data governance, security measures, and integration strategies.Ultimately, this research underscores organizations' need to adapt to this evolving landscape to maintain competitive advantages in an increasingly data-centric world.