HUMANISTIC MANAGEMENT AND PSYCHOLOGICAL SUPPORT IN THE FIELD OF IT: RELEVANCE AND DEVELOPMENT

The article examines the relevance of a humanistic approach to personnel management in the IT sector. The main focus is on the principles of humanistic management, including the development of emotional intelligence, meeting employee needs, and ensuring their well-being. Specifically, the introduction of psychological support as a means of reducing professional burnout and increasing employee productivity is discussed. The authors emphasize the importance of creating an innovative environment and fostering the harmonious development of companies and their employees through humanistic approaches. The research is based on modern data and examples of support programs implemented by leading IT companies such as Google, Microsoft, and Amazon, demonstrating a positive impact on the moral and psychological climate and productivity. Key aspects such as individual counselling, group sessions, and stress management programs are considered. Special attention is given to establishing mentoring systems and flexible work models that promote teamwork and innovation. The authors identify the main challenges in implementing humanistic management, including conservative corporate culture and insufficient training of managers. However, the trend toward integrating humanistic approaches remains stable, as companies achieve tangible results such as reduced employee turnover and increased productivity. The article concludes that humanistic management and psychological support are critically important for the successful operation of IT companies. They help reduce stress, enhance employee loyalty, and create an innovative environment that meets modern challenges.