BRICS+ Digital Diplomacy for Russia’s Olympic Movement Development

The paper explores the potential for cooperation between the BRICS+ countries in digitization of international sports; it seeks to identify the most promising ways of joint action to advance the use of digital tools for the development of the Olympic movement. The research objective is to determine forms of digital diplomacy for the BRICS+ members that may assist Russia in promoting its Olympic activities. Based on the data from the United Nations’ “e-Government Knowledge” (United Nations, 2022), the Ministry of Digital Development of Russia, Federal Statistics Service and Higher School of Economics (Anisimov et al, 2023) have established four broad categories of indicators to measure the development of digital economy and society. These indicators are expected to become a valuable tool of advancing the Russian Olympic movement. The authors have identified the leading countries in digital development within the BRICS+ association and pointed out the most significant benefits of cooperation within this alliance that should contribute to the development of Olympic education, marketing and information support.