Regression-Based Exploration of Factors Influencing Movie Profits

Accurate box office prediction is crucial for managing financial risks in film production. The internet has transformed consumer behavior, affecting marketing strategies. Critical online reviews, more than early revenue, predict a film's profit, while establishing film critics as the predictors. Hence, this study investigates the intricate relationship between ratings and movies profit. While also finding the best model to predict those variables. This research was conducted through a comprehensive process encompassing data collection and processing, feature selection, prediction modeling, and a detailed discussion of the conducted analysis. Several manual interventions were applied to the data to support further discoveries and analysis in this research. These interventions were carried out based on a solid foundation to enhance the depth of exploration and understanding within the study. The findings reveal that the random forest regression emerged as the most effective in this study, achieving the Mean Squared Error (MSE) of 768.40. Leveraging a dataset of 500 movies from Kaggle.com, incorporating critics' ratings from RottenTomatoes.com. Through this research, industry professionals not only enhance their understanding but also identify factors that can be considered to increase a movie’s revenue.