Latest Technology and Going Digital in Entrepreneurial Business Models in the Digital Economy Era 2024

this research examines the influence of the latest technology and digital strategies in entrepreneurial business models in the digital economy era of 2024. The main objective of this research is to understand how the application of the latest technology and digital strategies can increase the competitiveness and sustainability of micro, small and medium enterprises (MSMEs) in Indonesia. Quantitative methods were used by analyzing data from 408 respondents who were owners or managers of MSMEs who had implemented digital technology and strategies in their businesses. The research results show that the use of the latest technology such as e-commerce, digital marketing, and digital customer service significantly improves customer performance and satisfaction. The practical implication of this research is the importance of MSMEs adopting digital technology and strategies to remain competitive in an increasingly competitive digital era. This research contributes to the understanding of how digital technology and strategies can support the growth and sustainability of MSMEs in an ever-evolving digital economy.