Mediatization of Regional Socio-Cultural Projects (students opinion)

The implementation of modern socio-cultural projects involves various formats and platforms for information consumption, ranging from television to incentive services. It is especially important to study the involvement of youth from different regions in socio-cultural design in its modern modification, i.e. media projects. The theoretical and methodological basis of this article is the integral approach to the study of culture by P.A. Sorokin and the systematic approach to the study of society by T. Parsons, as well as the theory of the study of mass media by M. McLuhan, R. Debre and other authors. Media projects as a kind of social projects are presented in terms of their systematization and implementation in the regions (Kursk and Chelyabinsk regions, St. Petersburg). The article represents the data of the authors’ empirical study of youth involvement in regional media projects, which revealed the active position of the students youth of the region in relation to the implementation of media projects of various directions with the simultaneous expansion of the space of socio-cultural design