Peran Media Sosial Dalam Keterbukaan Informasi Publik di Universitas Jember

This study aims to explore the role of social media, particularly Instagram, in enhancing public information transparency at the University of Jember. Using a qualitative approach, the research examines how social media is utilized by the university's public relations office to disseminate transparent, accountable, and efficient information to the public. The findings reveal that Instagram significantly facilitates the distribution of academic and non-academic information, fosters interactive communication, and strengthens relationships between the institution and its community. However, managing specific categories of information, especially classified information, presents challenges. This study provides insights into strategies for leveraging social media to support effective and responsive public information transparency.