Development of Media Consumption of Hungarians in Slovakia in the Light of Empirical Data

Abstract Research on the media consumption of national minorities contributes to identifying whether the media have an impact on the formation of national identity. The language and symbols used by the media are a strong factor influencing this identity. In the presented study, we focused on the analysis and comparison of empirical data resulting from several sociological researches carried out by the authors of this study on the Hungarian minority in Slovakia. The research was mainly focused on media consumption, the type of media that the Hungarian minority prefers to follow, because we assume that the chosen medium and its language contribute to the formation of identity. The aim of this study is to evaluate the development of media consumption among the above-mentioned minority and to evaluate changes in consumption upon the discovery of new modern media.