The questionnaire as a research tool in social and communication sciences. Opportunities and challenges generated by the evolution of artificial intelligence (AI)

Abstract Surveys are one of the most prevalent research methods, with widespread application in social science research, especially in psychology and sociology. Questionnaire and/or survey are frequently used techniques, thanks to the possibilities of observing and analyzing the opinions, perceptions, attitudes, motivations, interests of a social group. In the context of the evolution of communication sciences, an interdisciplinary, specific field, formed and consolidated in the area of interference of several social sciences, as well as in the context of the evolution of emerging technologies, the survey method can be one of the most relevant for quantitative and qualitative data collection and analysis. The present article aims 1) to look at the literature through the prism of the diachronic and synchronic intersection that the use of the questionnaire has raised in social sciences in general and in communication sciences in particular and 2) to comparatively analyze and present possible uses of software with integrated Artificial Intelligence in data collection and analysis in quantitative, qualitative and mixed quantitative research with a special focus on researchers in the field of communication sciences.