Promoting Comprehensive Sexuality Education in Pakistan Using a Cocreated Social Media Intervention: Development and Pilot Testing Study
To promote sexuality education in Pakistan, it is vital to overcome opposition through sensitizing the society, and digital social media platforms offer a unique, though underused, chance to do so through reliable influencer marketing.
Authors
- Muhammad Asad Khan (ORCID: https://orcid.org/0000-0001-8608-3254)
- Ghufran Ahmad (ORCID: https://orcid.org/0000-0002-2454-9335)
- Tilman Brand (ORCID: https://orcid.org/0000-0001-5140-7511)
- Furqan Ahmed (ORCID: https://orcid.org/0000-0002-8949-5489)
- Katharina Eisinger
Institutions
- University of Bremen (DE)
- Leibniz Institute for Prevention Research and Epidemiology - BIPS (DE)
- Cardiff University (GB)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2024-12-20
- DOI
- https://doi.org/10.2196/52651
- Citations
- 1
- Primary Topic
- Sexuality, Behavior, and Technology
- Type
- article
- Field-Weighted Citation Impact
- 0.64
Funders
- Deutscher Akademischer Austauschdienst
- Leibniz-Gemeinschaft