Bridging Brains and Bots: the Influence of Intelligent Systems on Consumer Insights

This paper provides a contemporary bibliometric review and examines the changing dynamics of the integration between advanced technologies and consumer behaviour insights. It methodically examines an extensive collection of academic articles, publications, and research findings to reveal trends and patterns at the crossroads of advanced technology and consumer behaviour insights. The review emphasises the advancements in methodologies, tools, and applications that have emerged from the fusion of cutting-edge technology and consumer behaviour insights. There has been a nota-ble and steady rise in academic focus on the convergence of advanced technology and consumer be-haviour analysis in recent years. The study also highlights the diverse approach of contemporary re-search in this area, incorporating disciplines like computer science, decision science, engineering, psy-chology, and medicine. The study is divided into five main areas: (1) the study of the brain and its structures; (2) techniques and tools for diagnostic imaging in neuroscience; (3) methods for processing and analysing signals; (4) the use of algorithms and neural networks; and (5) practical uses in under-standing cognition and perception. The findings from the bibliometric analysis enhance our compre-hension of the ongoing research landscape and offer a strategic direction for future studies, assisting scholars, practitioners, and policymakers in manoeuvring through the ever-evolving realm of ad-vancements in the intersection of technology and marketing psychology.